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Zig When Others Zag

Monticello Apartments provides a great example of the MRG approach to identifying opportunities where others may not see them.

Monticello Apartments, a quality 202 unit community of 1, 2 and 3 bedroom floor plans with significant amenities, was developed in 1985 in southeast Shelby County and operated successfully by the original development company for well over a decade. But when the demographics in that area began to transition in the early 2000’s, Monticello’s developer – and other apartment owners – began divesting properties there in favor of investing in other markets.

Address 6625 Monticello Lane
Memphis, Tennessee
Date Acquired 12/8/2003
Original Purchase Price $9.7 million
Original Equity $2.130 million for both joint venture partners;
$1.065 million for Memphis investment group

Explore Monticello Apartments

Exterior view of a multi-family brick apartment building maintained by MRG Memphis
Resort-style outdoor community swimming pool and lounge area in an apartment complex.
Brick and stone entrance monument sign for Monticello Apartments surrounded by landscaped greenery
Modern leasing office and resident clubhouse lounge featuring a fireplace and hardwood flooring
Spacious swimming pool with built-in decorative water fountains and lounge seating
Staged model apartment dining room with vibrant orange chairs and hardwood floors

Our Approach

We saw things differently at MRG. We saw a well-maintained property that would require only routine capital investments, like roof replacements, fencing, paving and landscaping. We saw the property’s proximity to east Memphis and I-385, and its location right next door to significant Class A office space at Lenox Park. We saw that continuing to manage the property well would enhance its value in the long run. In a word, we saw opportunity. The numbers speak for themselves.

Sometimes the best investment strategy is to zig when others zag.

Start a partnership that lasts